a better way to build ZETA manufactures zero energy homes for urban infill communities. This startup company has pioneered a new model for efficient, high-quality, factory-built housing and promises to be a contributor to the emerging green economy. Assembling a team of experts, ZETA seeks to bring tech-sector innovations to the building sector to address […]
guides to an iconic place L Studio has worked with the National Park Service and The Yosemite Conservancy since 2005 to create communications materials for the 4 million annual visitors to Yosemite National Park. In 2013, building on previous work to develop the design of the Yosemite Guide that is distributed to all visitors at […]
planning for coexistence The Yolo Natural Heritage Program is a Natural Communities Conservation Plan for one of California’s richest agricultural counties. Spanning the foothills of the Coast Range to the Sacramento River Delta, Yolo is home to productive farmlands, diverse habitats, and four incorporated cities. Spurred by the Endangered Species act, Yolo is one of […]
reimagining, redeveloping, redefining Westlake Urban was recently formed to lead the redevelopment of Westlake Realty Group’s income property and land portfolio. Many of the properties in Westlake’s portfolio were built 40-50 years ago. Today, the portfolio and the communities in which the properties are located are ripe for re-imagining to meet the changing demands of […]
the bay area’s real estate developer TMG Partners is known as a visionary leader in Bay Area real estate for developing many of the landmark infill projects and pioneering new markets around the region. L Studio has worked with TMG on both corporate and project communications for over 20 years. Over the last year, we […]
100% grass-fed beef Teton Waters Ranch is a 5,000 acre parcel in Idaho’s Teton Valley. The plat lies in the Greater Yellowstone watershed, crossing the migration routes of some of North America’s most iconic species. After 100 years of industrial farming, Teton Waters Ranch became a cattle ranch in 2010, growing 100% grass fed beef. […]
a new region in NW florida St. Joe Company, one of the largest land owners in Northwest Florida, managed pine plantations on its lands for its paper manufacturing business until the mid 1990s when the company began a new era of real estate development along the coast of Florida’s panhandle. In 2012, St. Joe completed a […]
be courteous. know the rules. be responsible Share the Path was initiated by a partnership between the County of Marin, City of Mill Valley, and the Marin County Bicycle Coalition in response to a serious accident on the Mill Valley/Sausalito Multiuse Pathway in September 2014. The campaign aims to improve awareness, safety, access, and enjoyment […]
conservation. community. culture. The Santa Lucia Preserve is a 20,000 acre conservation community in Carmel Valley, California. L Studio worked with the founding group of the Preserve to create communications materials, advertising and direct mail campaigns, a project website and real estate collateral to help sell the last of the 300 homesites and transition the […]
a new kind of national park The Presidio of San Francisco is an historic military base that was converted into a national park in 1994. In 1996, Congress created the Presidio Trust to preserve the natural and cultural resources of this special site. In 2012, the Presidio Trust met it’s goal to become financially self-sufficient […]
main street america After 18 years as VP for Whole Foods in New York and London, Otto Leuschel decided to open his own market in New York’s Hudson Valley. According to locals, his 2,500 square-foot grocery has, “turned the lights back on on Main Street, Germantown”. His vision was to scale the Whole Foods model […]
maintaining the ecological integrity of the santa clara valley The mission of the Open Space Authority of Santa Clara Valley is to conserve the natural environment, support agriculture and connect people to nature by protecting open spaces, natural areas, and working farms and ranches. In 2013, The Open Space Authority retained L Studio to re-imagine […]
there is only one tam To unite resources and expertise, coordinate plans, and care for the mountain in a more holistic manner, the four public agencies responsible for managing the lands of Mt. Tam (California State Parks, Marin County Parks, Marin Municipal Water District, and the National Park Service) teamed with the Golden Gate National Parks […]
regional collaboration L Studio worked with the Bay Area’s Metropolitan Transportation Commission (MTC) to create a brand that would represent a spectrum of programs and publications related to regional sustainability and State climate legislation. The umbrella brand represents programs and initiatives of four regional agencies: The Metropolitan Transportation Commission (MTC), The Association of Bay Area […]
advising sustainable development projects around the world L Studio has worked with the Milton Group since 2010, creating an identity system, print and digital materials for the advisory company. Focused on global land resources, real estate and sustainable development programs, the Milton Group required a communications system that clearly represents the diverse relationships and communities […]
protecting lands for generations In 2010, The Marin County Department of Parks and Open Space embarked on a process of rebranding. With separate logos for the divisions of Parks and Open Space, and a long name, the Department felt the need unify its image both internally and for its public, which identifies strongly with the […]
a new urban neighborhood MacArthur Station is a new, urban infill neighborhood in Oakland directly adjacent to the MacArthur BART station. MacArthur Station will revitalize a part of the city that was trasected by construction of the 580 and 24 freeways. By replacing an at-grade parking lot with a mixed use, mixed-income community, MacArthur Station […]
future. light. now. The Lumina Project aims to facilitate discussion, debate and insights that will help advance the lighting industry’s role in transforming our buildings and cities into intelligent, high-performing, and healthy ecosystems. L Studio created a campaign for the Lumina Project branded as “Future. Light. Now.” to promote the project to lighting designers and […]
north first campus L Studio developed a poster to communicate the positioning strategy, a comprehensive marketing booklet to tell the story of the campus, and a website with a complementary iPad app to communicate the vision and leasing opportunities for this exciting new campus that fosters innovation and collaboration for tomorrow’s rising companies. The North […]
developing for the long term Lennar Urban, a division of national home builder Lennar, is the leading developer of several former military installations in Northern California including San Francisco’s Treasure Island, Hunters Point Shipyard and Vallejo’s Mare Island Naval Station. In March of 2016, they were selected to lead the redevelopment of the 500 acre […]
linking urbanism and ecology through design L Studio first worked with KenKay Associates in 2000 to design a new identity and print system for this accomplished landscape architecture and urban design firm based in San Francisco. In 2013, we worked with the firm again to refresh it’s brand and messaging, and to develop a new […]
reimagining redwood Redwood has long been known for its natural strength and enduring beauty. Today, building with redwood is also a sustainable strategy and a climate solution. Over the last 15 years, Mendocino Redwood and Humboldt Redwood have helped restore redwood forests in Northern California by growing more than is harvested each year and leading […]
quality and efficiency in the built environment Hines is an international real estate firm known for development of high-quality and highly efficient commercial and mixed-use properties. L Studio has worked with the West Region of Hines since 1987 to create both corporate and project communications materials that respond to changing market opportunities in the Northwest, […]
designing complete environments Hart Howerton is a boutique design firm specializing in the integration of planning, landscape architecture and architecture for resort and conservation communities. L Studio has worked with the firm since 2001 to develop marketing strategies that help the firm tell its story and differentiate from its competitors. Following a series of strategic […]
reducing carbon in commercial buildings Buildings consume 30-40% of all energy use worldwide and more than 75% of the building stock in 2050 will be made up of buildings that exist today. Greenprint began as a member-based foundation with a mission to reduce the carbon footprint of major commercial real estate portfolios according to greenhouse […]
reducing CO2 one mile at a time L Studio creative director Marianna Leuschel teamed with Joe DiStefano of Calthorpe Associates to create a web tool that tracks personal resource consumption. Golometrics tracks and aggregates personal metrics and displays them online in a sophisticated, user-friendly interface. The first tool, GoLo VMT, tracks vehicle-related carbon emissions, air […]
knowledge-based communities L Studio helped position and package developer Forest City’s offerings for transit-oriented, knowledge-based communities in India and smart-growth developments in the United States. Communications have been delivered in both digital and printed materials. Idea books outline the vision for the projects and the potential benefits of a particular development product. Plan books follow, […]
building equity in urban communities Equity Community Builders develop real estate that, as their name suggests, contribute to the equity of urban neighborhoods and strengthen communities throughout the Bay Area. L Studio has worked on branding and communications for ECB projects including Cavallo Point and Hunters Point Shipyard, as well as on their corporate branding […]
reversing global warming Drawdown describes when and how we can reach climate drawdown, the point at which greenhouse gas concentrations in the atmosphere begin to decline, by mapping and modeling how 100 climate solutions can continue to scale over the next three decades. The list is comprised of technological solutions, like renewable energy, social solutions […]
a dramatic sense of place The Devil’s Slide Coast is a collection of protected lands and marine areas located just south of San Francisco, spanning from the town of Pacifica to Half Moon Bay and the Mavericks surf break. This ruggedly beautiful area features miles of hiking trails, dramatic bluffs and vistas, surfing and fishing […]
cultivating a healthy food system L Studio worked with CUESA to make the organization more visible and communicate its mission to the public. CUESA works to create a sustainable food system through education and direct marketing between consumers and farmers. This mission is enacted at San Francisco’s famed Ferry Plaza Farmers Market, which is operated […]
all of california in a county L Studio worked with the County Manager’s office of San Mateo to create a unifying identity for the County and a clear relationship of the 20 departments to each other and as a family of agencies within the County government. Founded in 1856, San Mateo County has grown and […]
protecting, restoring and expanding The Conservation Lands Foundation, based in Durango, Colorado, is a non-profit organization aimed at protecting, restoring and expanding the National Conservation Lands, America’s newest system of public lands. The National Conservation Lands were established in 2000 and today encompass more than 28 million acres of the most ecologically rich and culturally […]
sparking curiosity about the natural world Concerned about the lack of opportunity in our densely urban environment for families to explore nature, The Children’s Discovery Museum of San Jose is building a new nature play space that will help inspire the South Bay’s diverse children and their families to love natural places. Bill’s Backyard will […]
lodge at the golden gate L Studio worked for Passport Resorts, together with our design partner i4Design, to develop brand, messaging and collateral for Cavallo Point, The Lodge at the Golden Gate. Located at the foot of the Golden Gate Bridge and the Marin Headlands, this unique hotel and retreat center joins its place among […]
planning for a prosperous future Peter Calthorpe is a preeminent urban planner and a pioneer of New Urbanism and smart growth. Calthorpe Associates has worked around the world to create new models for regional planning and transit-oriented sustainable development. L Studio has worked with Calthorpe on an ongoing basis, creating the firm’s identity, managing the […]